Tuesday, 12 March 2013

Guest Post: Global Kids Fashion Week

Fashion has officially arrived for kids

When you think about fashion trendsetters, does your list include little fashionistas like Suri Cruise, Harper Beckham, Zahara Jole-Pitt, and Kingston and Zuma Rossdale? It should. Undoubtedly dressed by their incredibly stylish mums, these children have been seen in threads from Burberry to Gucci, changing the way we see kids fashion forever. The specialist category of kids fashion has thrived so much in the past five years, in fact, that it’s finally getting its own event: the first-ever Global Kids Fashion Week, to be held March 18 through 20 at Freemason’s Hall, Covent Garden, London.

The sponsor of the event is the online childrenswear website AlexandAlexa, which was founded in 2007 by husband and wife team Alex Theophanous and Alexa Till. Since its origins, the website has grown to include over 200 luxury kids clothing brands, which are available to parents all over the world with just a click of the mouse. Their sales have grown 150 percent in the past year, and the site now surpasses a whopping 850 million users worldwide, proving that childrenswear has become an important niche market in the fashion industry. With the inception of a global fashion week for kids, then, AlexandAlexa hopes to showcase a selection of these top tier kids clothing brands and their styles to the public.

Confirmed Brands and Shows

AlexandAlexa has confirmed approximately 25 designers for the event so far, including favourite designer kids clothes like Chloe, Paul Smith Junior, Little Marc Jacobs, and I Pinco Pallino. If you’re looking for more familiar household brands, you might be interested in seeing the childrenswear collections from Tommy Hilfiger, Diesel, Nike, and Juicy Couture. Those looking to be introduced to emerging/independent brands might be interested in the collections of Rachel Riley, Munster Kids, and the Paris-based Finger in the Nose.
There will be two runway events at this year’s Global Kids Fashion Week. The first is a private media-only runway show on March 19 featuring the upcoming trends in childrenswear for autumn/winter 2013-2014. The second event on March 20 is open to the public and will give parents and their little fashion mavens a glimpse of the current trends for spring/summer 2013. Tickets for the latter event are still available and start at £33 for adult general admission and £16.50 for children’s general admission.

Kids Helping Kids

It should be noted here that all proceeds from the first ever Global Kids Fashion Week will benefit Kids Company, a charity founded by Camila Batmanghelidjh in 1966. The charity services at-risk children in inner city London who encounter physical, emotional, and educational challenges in their everyday lives. The charity was chosen in that it has formed close ties with the fashion industry, even running its very own label, Bare Thread.

*Disclaimer: I received a payment for hosting this post.


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