Saturday, 1 September 2012

Guest Post: Polarn O. Pyret Kids Clothing

Polarn O. Pyret is a Swedish baby and children’s clothing company that has been in the kids clothing business since the 1970s (with the company having been around since the turn of the 20th century).
The company’s aim is very simple design and make clothes that let children be children… And this really does shine through in its products. 

With bold colours, all of which go perfectly together, no matter what the combination, PO.P’s garments all match one another beautifully, no matter what combination you go for… So if you make the investment in something one year, you can be confident that whatever’s in next season’s range will match perfectly.

And this is a really important USP of PO.P’s, because it firmly believes that children’s clothes should be made so well that they not only withstand even the most adventurous of indoor and outdoor play, but that they last so well that they can (and therefore certainly should) be handed down through the family or between friends.

And another thing that makes this possible is the fact that PO.P’s clothing is unisex. The Swedish company doesn’t believe in genderising children at an early age, so no matter what colours you or your little one pick out, it will suit either a boy or a girl equally.

Having been in the trade of designing and manufacturing perfectly functional, attractive clothing for over 35 years now, PO.P clearly knows what works. Take, for example, the slightly longer backs on PO.P’s outerwear.

The company has found that kids need that extra little bit of material because they often land on their bum, scooch around on it, get down on their hunkers, and whatever else. So they’ve added a little bit of extra material so that the wearer stays warm, dry and comfortable.

The company also believes in the ethos that if you design according to the needs of children, that sound environmental and social responsibility practices will follow, too.

To help you prepare for the autumn/winter season, PO.P is offering inner fleeces at half price when you buy the outer coat – water and wind-proof, these jackets are excellent rainwear for kids.


And if you’ve got kids aged between 6 and 12 years, PO.P’s just launched a clothing range for them… And what’s more, to celebrate the launch, the company is giving away 20% discount:


~ This is a guest post on behalf of Polarn O. Pyret.

*Disclaimer: I received a payment for publishing this guest post. 

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